November 2016
MINI Exhibition& Experiential kits – Yalla MINI
Activation Proposal
For Blink Experience, Dubai
#BEMINI
The Experience.
The Experience.
Cool people make our world awesome.
At MINI we love to have a great time.
And we believe that the more cool people around
the more fun there is for everyone.
So why don't we all get together – the musicians,
the artists, the free spirited, the adventurers,
and the individualists, and have a great time together.
Let's Be MINI!
At MINI we love to have a great time.
And we believe that the more cool people around
the more fun there is for everyone.
So why don't we all get together – the musicians,
the artists, the free spirited, the adventurers,
and the individualists, and have a great time together.
Let's Be MINI!
BEING MODULAR
We took inspiration from the MINI when we designed the furniture. Small but spacy.
Clever use of space and ready for any occasion. That's why you will see a stage that transforms
from a single block of wood. A shop that can become square, or open space and a a barber shop
that opens like a box amongst many. Be modular.
Be MINI!
Clever use of space and ready for any occasion. That's why you will see a stage that transforms
from a single block of wood. A shop that can become square, or open space and a a barber shop
that opens like a box amongst many. Be modular.
Be MINI!
MINI STAGE
We can't live without Music, and when you become MINI your life becomes a song.
We will get the coolest local artists and invite them to play at the MINI stage.
Because at MINI we believe that the best talents deserve the best crowd.
We will get the coolest local artists and invite them to play at the MINI stage.
Because at MINI we believe that the best talents deserve the best crowd.
INSPIRED BY MINI
There's so much talent in our cities, and even more that would love to learn from them.
So at Be MINI we will organize workshops in different fields: ART, Cooking, Music, Photography,
and many many more.
So at Be MINI we will organize workshops in different fields: ART, Cooking, Music, Photography,
and many many more.
INSPIRED BY MINI
We will also have these artists, musicians, photographers, showcase their creations
that were inspired by MINI.
that were inspired by MINI.
MINI STORE
At MINI we know style. And when you dress like us, you will too.
The MINI Store will display the latest MINI gear, & merchandise.
The MINI Store will display the latest MINI gear, & merchandise.
MINI BARBER SHOP
Style is from top to bottom. At the MINI Barbershop, you will find the best barbers
to style your hair so that you can always stay with the trend.
to style your hair so that you can always stay with the trend.
CAR DISPLAY
The car display area is also modular. It can feature 1 or 4 cars.
And activations that we want to engage consumers with.
And activations that we want to engage consumers with.
Credentials
Creative Director Jeton Morina
Concept Development Natalya Reutova
Art Direction Natalya Reutova
3D visualisation Ahmed Khattab
Creative Director Jeton Morina
Concept Development Natalya Reutova
Art Direction Natalya Reutova
3D visualisation Ahmed Khattab
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