February 2016
Hyundai Racing
Challenge 2016
Event proposal
Challenge 2016
Event proposal
For Blink Experience, Dubai
WHAT IS WRC?
The FIA World Rally Championship (WRC) pits drivers and production-based cars against some of the toughest and most varied conditions on the planet.
We want our guests to really experience the most challenging motorsport championship in the world
when interacting with our activation.
Speed. Drive. Energy.
We want our guests to really experience the most challenging motorsport championship in the world
when interacting with our activation.
Speed. Drive. Energy.
Regional Grand Final stand
Regional Grand
Final stand
Final stand
We bring the spirit of challenging Rally Competition to life through
the use of Console Chairs and roll cage bars to recreate the feeling of a racing car
with the whole activation revolving around our hero car on the centre of the stand. Interactive LED strips are included to further enhance the atmosphere of racing
and high performance as if you are on the real race track.
Unleash the racer within!
the use of Console Chairs and roll cage bars to recreate the feeling of a racing car
with the whole activation revolving around our hero car on the centre of the stand. Interactive LED strips are included to further enhance the atmosphere of racing
and high performance as if you are on the real race track.
Unleash the racer within!
Regional Grand
Final stand
Final stand
LOCAL FINAL STAND
Showroom stand
Credentials
Creative Director Jeton Morina
Concept Development Ahmed Khattab, Natalya Reutova
Art Direction Natalya Reutova
Graphic Designer Shrikant Joshi
3D visualisation Ahmed Khattab
Creative Director Jeton Morina
Concept Development Ahmed Khattab, Natalya Reutova
Art Direction Natalya Reutova
Graphic Designer Shrikant Joshi
3D visualisation Ahmed Khattab
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