June 2016

MINI Hatchback
& Convertible
Roadshow

For Blink Experience, Dubai
THE IDEA.
THE MINI CITY
A MINI is more than a car.
It's a statement. It's an attitude. It's a lifestyle.
To truly experience it, you have to live it.
And there's only one place to do it.
In the city, where passion lives in every detail.
The MINI City.

MINI City - 12 x12m Space with 4 cars
A destination unlike any other, the MINI City is an all encapsulating space inspired
by the characteristic features of the MINI Hatch and Convertible.
One and all are welcome to explore their individualistic or free spirited
sides as they journey through the city.

MINI ART
Staying true to the creative nature of the brand,
the MINI Art section will feature innovative and interactive works of art.
Credentials

Creative Director Jeton Morina
Concept Development Natalya Reutova, Ronwyn Hughes
Art Direction and illustration Natalya Reutova
Senior Production Manager Ahmad Abu Gheith
3D visualisation Ahmed Khattab
Filming & Editing Asif Raza
Made on
Tilda